What Is CDP Marketing? A Complete Guide for 2025
Businesses are leveraging CDP marketing to create personalized customer experiences, and a digital marketing company can maximize its potential. A Customer Data Platform (CDP) acts as a centralized hub, integrating data from websites, apps, and CRMs. By breaking down data silos, CDPs provide a complete view of customers, enabling better segmentation, predictive insights, and tailored messaging. Key Insights: Unified Data: Combines customer information across channels for comprehensive profiles. Improved Segmentation: Enables precise targeting based on behavior and preferences. Person...